Check out this black owned company called Jamii.

What is it?
A discount card and discovery platform, making it easy for you to find and shop at the best of independent black-owned businesses in the Uk. Launched in 2016 in response to the#blacklivesmatter movement Jamii's on a mission to make shopping at black-owned brands as seamless and instinctive as any other.

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#jamiidisountcard#BlackOwnedBusiness#blackeconomics#buyblack#london#uk#bhm#blackhistorymonth#marketplace#blackempowerment#supportyourown#blackpound

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Replied to Oluwatobi Bello's Post

The Ethos.
On the surface, it might seem like we’re about saving money, but really Jamii is about pride in who we are: we’re promoting the beauty, ambition and strength of the Black British community.

Jamii is encouraging people of all backgrounds to embrace the magic of our people, our culture, our past and our future. These are the ideas at our core: respect, identity and unabashed blackness

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#jamiidisountcard#BlackOwnedBusiness#blackpower#blackeconomics#buyblack#london#uk#bhm#blackhistorymonth#marketplace#supportyourown#blackpound

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Replied to Oluwatobi Bello's Post

The Mission.
Jamii believes that a sustained impact on racial inequality could be possible through black people’s economic empowerment, which is why Jamii encourages money be generated and to circulate within in the community. The mission is to get people to become more conscious when shopping, using their spending power to shape the world they want to see. Jamii believes that change comes from long-term action, which can’t simply rely on moral reasoning. The discounts are a simple incentive for people to think of blackowned businesses every time they spend.

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The Vision.
Jamii is working towards a world in which black-owned businesses are successful, profitable and plentiful as well creating wealth that the community as a whole can benefit from. A world where our culture and communities are protected, accepted and treated with true equality. Whereby we are in control of the narrative & stories told about us; we no longer need to hide/downplay our cultural identity; we're no longer at the mercy of structurally racist institutions because we have the ability to create our own platforms, ecosystems and organisations to serve us instead.

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