This is indeed true..many do claim to want to support but continue not to. Either it's not popular or it's lacking elements that non-black individuals have. We have to break this habit if we are to expect some real wins.
We have to push that "want" to find Black Owned products and/or services to utilize and even if they don't have it, why not establish it, individually or as a whole.
Let's break this mindset where we can atleast GROW and stabilize our foundation.
We talk about supporting black owned businesses, but most of us do not. We need to learn consumerism. The same way you go to Walmart everyday is the same way you need to be supporting a black owned business. We know when you go into stores your mind doesn't say "look for black owned products", however we must subconciously start to readjust to make a difference. We all play games, but most of us will go into Walmart and buy Uno or traditional playing cards; Why not grab 'Verified' and support black own. https://www.verifiedthegame.com